restaurant logo海报-关于道路标志重要性的英语作文带翻译

History of McDonald's

The business began in 1940, with a restaurant opened by brothersRichard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W). Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice

more than

two decades earlier. The first McDonalds with the arches opened in Phoenix in March 1953. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose name was "Speedee". By 1967, Speedee was eventually replaced with Ronald McDonald when the company first filed a

U.S.

trademark on a clown-shaped man having puffed-out costume legs.

On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. On September 13 that same year, the company filed a logo trademark on an overlapping, double-arched "M" symbol. By September 6, 1962, this M-symbol was temporarily disfavored, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" logo appeared in various forms, the present version as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.

The present corporation dates its founding to the opening of afranchised restaurant by businessman Ray Kroc in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall; this location was demolished in 1984 after many remodels. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets ten years later. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast-food industry. Kroc and the McDonald brothers all feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The San Bernardino restaurant was demolished in 1976 (1971, according to Juan Pollo) and the site was sold to the Juan Pollo restaurant chain. This area now serves as headquarters for the Juan Pollo chain,

as well

as a McDonald's and

Route 66

museum.[12] With the expansion of McDonald's into many international markets, the company has become a symbol of globalizationand the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.

In front of the "good noodle" officially opened, it is an international fanItaly noodle house.

Noodle noodles taste good, join the pig meat stuffing, in a spaghetti ina pot, aroma overflowing, attracted a large number of Jack, and the noodle shop only opened three hours, let people deliberately drive ten miles to eat his fill soup.

I was going to use the Spring Festival time to taste.

家门前的“好再来面馆”正式开张了,那是一个很有国际范的意大利面馆。

面馆的面味道很好,在种意大利面条里加入了猪肉馅,一下锅,就香气四溢,引来了大批街客,而且面馆只开张三个时辰,就让人特意赶了十里路来吃他的灌汤面。

我正打算利用春节的时间去品尝品尝呢

Think about logos as symbols for a company. What restaurant uses the Golden Arches? What athletic shoe uses the check mark shaped "swoosh?"

The best ones convey something important about the company or product. Airlines want to show safety and convenience. Clothing companies want to show style, the DKNY logo for designer Donna Karon is a good example--it's hip and urban--at least to the 30-40 something crowd not wanting to look matronly.

Now go the other way, think about companies that want to seem homey and comforting. The restaurant, Golden Corral, has a name and logo to seem like family dining in a nostalgic country setting. But once you are inside, the service system and tables are about as homey as a major, big city bus terminal.

The point of the logo is a graphic shorthand for the company or product brand. It's meant to appeal to a particular demographic--the people they are trying to sell to--faster than a print ad or video commercial.

Companies put enormous resources into logos, and good ones (perhaps with a little tweaking) can be good for decades. Think of the iconic red and silver

Coca Cola

cans. That lettering and the wave design underneath have been part of the brand for nearly 50 years. And even if you aren't close enough to read the lettering, when you see a red soda can with silver lettering, you think "Coke." That's a good logo.